When we want to learn more about another person, the first place we turn is the Internet and Google is the top search engine to do so. Every day, over one billion names are searched on Google and 77% of job recruiters are required to Google potential employees during the hiring process. While you may not have Googled yourself, it's certain that someone else has - and they are making judgments about you based on what they find. 45% of people have found something in a Google search that made them decide NOT to do business with someone.
Ultimately, it's your responsibility to ensure you make a good impression when someone Googles you and this guide is here to help. We will take you through the steps involved in assessing your current online reputation and what you can do to manage it.
Basically, Online Reputation Management is the process of controlling what shows up when someone Googles your name. We'll show you how to promote positive content to the top of your search results and push unwanted content (negative, irrelevant or competition) further down to ensure that when someone Googles you, their results are populated with positive, relevant content about you.